THE STORY LAB | DEVELOPMENT DIRECTOR

I worked as Development Director for The Story Lab’s global team. My role was to create and develop ideas for branded content across television, digital and podcasting for clients including Budweiser, Bud Light, Corona, Amstel, Leffe, L’Or Coffee, Zurich, UEFA and many more. I was also tasked with creating format ideas for television shows with which The Story Lab could seek out product placement opportunities. While working as Development Director I worked with TV and digital clients including Discovery, Nat Geo and DAZN.

I worked across a show called Side Hustles presented by Budweiser, starring Premier League football star Wilfried Zaha, that aired on DAZN and has since had over 500k views on YouTube.

I also worked on product placement opportunities for Nat Geo hit Gordon Ramsay Uncharted.