NETFLIX

Isobar asked me to come up with video ideas and copy for Netflix’s social media channels. The Netflix objective was to increase viewing hours on the service by activating current members and attracting new membership. To do this Netflix wanted to shift towards a magazine approach, creating monthly themes across their social platforms that would allow for engaging, funny content related to their popular films and TV shows.

My role was to come up with those themes and create video and copy ideas to go with them.

E.G. For October (below) the theme was ‘Netflix & Chills’