Captain Morgan

I worked on a brief for Story PR developing digital ideas for the Captain Morgan "Captain" campaign. The brand wanted the ads to include as many real life captains as possible and as they had previously used Leicester City FC captain Wes Morgan as an ambassador, I suggested they could use England One Day International cricket captain Eoin Morgan in the campaign too.

Eoin Morgan made it into the main advertisement and Captain Morgan became one of his major sponsors, including having their name on the back of his cricket bat and his face being on the front of Captain Morgan Rum bottles.