McDonald's Big Mac with Bacon Campaign
I wrote an advert for the McDonald’s Big Mac with Bacon campaign starring Harry and Jamie Redknapp. The idea was to parody his reputation as a wheeler dealer football manager by having him lean out of his Range Rover while ordering a McDonald’s. The key message for the campaign was whether a Big Mac is really a Big Mac if it has bacon in it.
The ad won 'Best Use of Content' at the CIPR Awards and upon release was McDonald's UK's best performing piece of influencer and social content of all time.
McDonald's World Cup Campaign
With England doing unexpectedly well at the football World Cup, McDonald's decided to help their fans with their post-match hangovers by offering free breakfast with McDelivery.
I was brought onboard to write scripts for Paddy McGuinness to promote the idea across the McDonald's social channels.
